Deal will see IFS use Activ’s US equity market data to power research and analytics in its LiquidMetrix WorkStation product suite.
London-based IFS provides a range of real-time research and market data solutions for European markets. The tie-up with Activ will see it expand its pre and post trade coverage into North America. According to IFS, LiquidMetrix WorkStation users will now have the ability to monitor the performance of their US trade flows, enabling best execution and TCA with millisecond precision. LiquidMetrix has a number of applications, ranging from measurement of execution performance across varied venues to monitoring the efficacy of trading algorithms and smart order routers.
Commenting on the deal, IFS managing director Sabine Toulson said: "Strong data is the key to driving research and analytics making partnering with a leading provider a core component of our expansion into North America. Our clients come to us for precise and accurate benchmarking information and Activ was an obvious choice to supply the US equity market data considering their position in the US market."
Activ’s EMEA sales director Dane Thacker added: "Activ's coverage of the US equities market is unsurpassed and we are pleased to bring our data to the European trading community through our partnership with IFS LiquidMetrix.”
IFS has already indicated that it is considering its next move, with the likelihood that it will extend its partnership with Activ to cover Canadian market data.